Preparing the Meeting

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  • Success in sales starts way before we meet the client.
  • The long-held truth of
  • Failing to prepare
  • Is preparing to fail
  • Still holds true.
  • This chapter is focused on how you do preparation short and sweet.
  • And practice building a good habit of preparing, while amassing experience in effective preparation and deploying that.
We'll cover the following topics in this section:

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