The 17th century mathematician Blaise Pascal is often quoted as saying, I would have written a shorter letter, but I did not have the time. So if you've ever tried to write short form copy, then you know this is true, with just a few words is difficult to get a reader's attention, or let them know that they're your target audience. It's hard to explain your offer. It's also hard to make a compelling enough to get the click. But that's exactly what you need to do with Facebook ads, you have less than 300 characters, and one image to make your case. And for most people that will take some effort.

Start by paying close attention to the ads you see in your Facebook feed. take screenshots of them and save them in a swipe file. As you notice each one ask yourself, what is it about this ad that captured my attention? How do I know I'm the correct audience? What is the offer? Why is it compelling?

Or not? Which was specifically make me want to click? Think about the image as well. What makes it eye catching? Does it contain text or not? What do you like about it?

What do you dislike? The more ads you study, the better you will be at creating ads that work for your business. While entire volumes can be written on how to create effective copy, it may help to remember a few tips. First, speak your markets language. If you use the survey instead full, pull out those answers and use the same words your readers are using to describe their needs. Second, find the biggest benefit.

If you're offering a resource guide, what will you read or gain from it? But don't stop there? Find the benefit of the benefit, and your sales copy will convert well third, fulfill your promise. If you've ever clicked on an ad For shoes only to land on a page full of jewelry, then you know but unfulfilled promises Don't do that to your readers make sure that the information on your landing page is is an expanded version of your ad. Here's a little pro tip. pick up a copy of words that sell by Richard ban is that the source for copywriters and when every word counts, it's an invaluable resource.