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Digital Advertising and Marketing 301: The Professional Course
Digital Advertising and Marketing 301
Digital Advertising and Marketing 301
Preview
Introduction
Introduction to Digital Advertising and Marketing 301 - I'm Your Host
Preview
Location Targeting - IP, Wifi, Cell Tower, Gps and How to Detect Fraudulent Data
Location Targeting Part 1 - How it works, IP, Wifi, and Cell Tower Targeting
Preview
Location Targeting Part 2 - GPS Targeting, How to Find Lat/Longs on Google
Location Targeting Part 3 - Location Tech Companies and Fraud Detection/Prevention
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
Bid Requests and CPM Breakdown
Bid Request/Bid Response - The RTB Buying Process Explained
Cost Break Down - How is a Final CPM Calculated
Research - Publisher, Competitor Spend, Trends, and Social Media Listening
Research: Introduction and Publisher Research, Comscore, Quantcast, Kantar and more
Research: Competitor and Spend Information, Find Where Competitors Are Spending
Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday
Platform Demos: Running Facebook Ads, DSP Use, SSP Use and More
Setting a Facebook Brand Page to Use for Facebook Ad Campaign
Social Media Marketing: Creating a Paid Facebook Advertising Campaign
DSP Demo Part 1 - Setting up a Campaign in a Demand Side Platform
DSP Demo Part 2 - Uploading Creative and Custom Audiences
SSP Demo Part 1 - How to Work with an SSP and Getting Setup
SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob
Mobile Banner Ad Best Practices - A Quick Guide from AdMob
Contract Negotiations - Who's Involved in the Process and T
Contract Negotiations - How to Review and Execute a Digital Media IO
AdBlocking - This History of AdBlocking, Trends, and Industry Response
AdBlocking - This history of AdBlocking, Trends, and Industry Response
Social Listening
Social Listening Part 1 - How to Find Out What People Say About Your Brand
Social Listening Part 2 - Post-Campaign Results and Social Media War Rooms
Interviews with Industry Experts
Interview Setup - What to Expect from Our Industry Experts
Kat Earls - Industry Insights Lead at Google/Former Head of Strategy JWT-SF
Final Course Recap
Final 301 Course Recap and Thank You
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
Digital Advertising and Marketing 301: The Professional Course
By:
Ben Silverstein
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Learn how Beacons are different from GPS and other Location Targeting services.
We'll cover the following topics in this section:
Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data
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