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URL:https://www.learndesk.us/class/5271693117358080/digital-advertising-and-marketing-301-the-professional-course?ref=outlook-calendar
SUMMARY:Digital Advertising and Marketing 301: The Professional Course
DTSTART;TZID=America/Los_Angeles:20260411T190000
DTEND;TZID=America/Los_Angeles:20260411T200000
LOCATION:https://www.learndesk.us/class/5271693117358080/digital-advertising-and-marketing-301-the-professional-course?ref=outlook-calendar
DESCRIPTION: To be successful in today’s digital advertising industry you need to keep up with new products, trends, and companies. But without on the job training, this can be difficult. In this course, I explain important topics and how it applies to major brands and businesses.
I also review companies that specialize in these products. I don’t just explain location targeting or how retargeting works, but I show you the companies that specialize in those products so you have a clearer picture of the space.
If you work in advertising, media, digital, or any combination of those then this course is for you. Go beyond asking for geo-targeted media and learn the difference between the types of targeting available to make a more informed buy. Don’t just know the difference between a DSP and SSP, see a real-life example of how to set up a campaign in these platforms.
Need to negotiate a contract? I walk through the process, parties involved, and give advice on how to handle it. Worried about Ad...

https://www.learndesk.us/class/5271693117358080/digital-advertising-and-marketing-301-the-professional-course?ref=outlook-calendar
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