Before creating a post, we look at some of the practices and elements that are important in the eyes of Google search. Google gives precedent to articles, and post content that is highly relevant to the search phrase, and also is the very best quality. Variations of the post focus keyword are called LSI phrases, which stands for Latent Semantic Indexing. Search robots are becoming very sophisticated. They could even tell if your article is written in a light hearted manner, whether it's serious, or if it's academic and approach. However, they can't tell if the text or the page is interesting to a visitor.
The only way they can really tell is how long the visitor stays on the page and how he reacts to the content on that page. Posting long articles of 3000 words, helps to keep visitors, but it must be attractively laid out and broken up with other page elements. Also combined with rich content, reach content includes video, sound, text, and pictograph images. You learn how to create long content in the next video, but for now, we're going to look at how such a post should be structured. The first opportunity to tell search bots what your post is all about is in the post URL. By default, this is a month stroke date type of format.
And this quiet totally changed us settings in the WordPress dashboard to the domain.com Or whatever your extension is, and the key word the slug shouldn't be too long and contain the post focus keyword. A variation of the key word is a longer phrase and is then used for the title WordPress codes the title has h1. Another variation can be used as a subtitle further on down the page and this is tagged h2. You can carry on and do the same with h3 and h4 tacks. The main focus keyword can be inserted in the first 100 words and then the final 100 words and this is sufficient. So called keyword density is not important but LSI keywords are LSI stands for Latent Semantic Indexing.
These key words are not just synonyms, although they can be. But they are words and phrases frequently placed within text relating to your focus keyword. This is how Google decides how relevant your page is to any particular search phrase. And it also serves to remove ambiguity. For example, if the main focus keyword is best auto paint it's possible that the word auto could mean automatic. The search robots just don't know.
They decide by searching for Latent Semantic Indexing words throughout the text. If there are reference to bodywork To cars, or body shops in your article, then it's safe to assume that the auto refers to automobile. Don't worry about LSI keywords. Any well written article is filled with them, particularly when created in the way that I'm going to show you later on. Use plenty of images to break up the text and spread out the text with plenty of spacing above and below short paragraphs. You could also use the quote function and bold and italic fonts to further enhance the text appearance.
This adds variety. blocks of text are difficult to read and not easy on the eye. Rename images before uploading so that they contain variables of the focus keyword in the file name. Another key word variation, or LSI can then be added to the alt text field for that image. In general, images should be large, relevant, and eye catching. pictographs are great.
They contain info in picture format, the visitors really like so they tend to stay longer on the page. Always add at least one YouTube embedded video to your posts. If possible, the title and the description should contain the focus keyword or a close variation. We will revisit the subject of videos when we create post content in the next lesson. Google loves to find rich content on your post. Which content is different styles of content like mp3.
You can convert the video that you have to embed to an mp3 file and also embed that underneath the video. Create a PDF file of the text and upload it to the post. linking to other similar posts on your own site reinforces relevance. Add two or three search links to every article. Add the two links to authority websites. Normally, I would enter my focus keyword into Google and link out to one of the top three results unless there are competitors Of course, in attempt to 20 related keywords as post tax, a significant amount of traffic can come through tag URLs.
I also add three to four keywords as meta tags using the Meta Tag Manager at the bottom of the post Edit page. Lastly, add social sharing buttons. Social traffic is a good indicator of post popularity for Google search. And in the next video, I'll show you how to create unique content of between two to 3000 words in under an hour.