Hang on tight. Strategy Unplugged is extensive, yet accessible course that will give you a new perspective on strategy. With 24 video lectures, you have nearly 3 hours of focused content presented by Sid Peimer, underpinned by his more than 20 years experience in strategy from brands to start-ups to blue chips and everything in-between.

What will you learn in this course?

• By the end of this course, you will have a clear understanding of what strategy is and is not. You will have been on a journey from its military roots to modern strategic practice.
• You will be willing to embrace strategy more fully, adding value, and even finding enjoyment in the process.
• Strategic terms will no longer be an enigma.
• This course bridges the gap between the textbook and the boardroom table, providing you with the insight necessary for effective strategic planning.

Who should take this course?

• Business owners and entrepreneurs
• Account executives who want to provide added value to their function
• NPD practitioners
• Brand managers and business unit directors
• Creative directors who want to produce more impactful work that is 'on strategy'
• Those qualified in the 'hard sciences' such as engineering and medicine, who need to be able to formulate what is essentially an outcome that is 'open' as opposed to the formulaic approach needed by these disciplines.