Everyone agrees that strategy is important, but no one agrees on what it is. Here Sid sets the stage for your journey. The veil begins to be is lifted off the mystique of strategy, and you begin your journey with a practical definition of the word 'service'. In 200 BC Archimedes proclaimed: “Give me a lever long enough and a fulcrum on which to place it and I shall move the world”. Strategy Unplugged is both the lever and a stable platform to allow you to move the world.