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Strategy Unplugged

Introduction
1. Expectations
Preview
2. Occam's Razor
3. What Qualities a Strategist?
The Evolution of Strategy
4. Military Heritage
5. Strategy Enters Our Lexicon
6. Modern Strategic Thought
7. Contemporary Theories
Defining Strategy
8. Towards a Definition
9. The 55/5 Rule
10. Arriving at a Definition
Behavioral Economics
11. Supply and Demand
12. The Balance Sheet in the Brain
13. Decisions
Insights
14. Defining Insights
15. Insights Revealed
Strategic Statements
16. Positioning
17. Segmentation
Hard Numbers
18. Numbers and Fumbles
Beyond Strategy
19. Strategic Intent
20. The Innovation Blind Spot
Communicating Your Strategy
21. Lessons from Hollywood: Storytelling for Strategists
22. Selling Your Strategy
Self Management
23. Thriving on Strategy: Hardiness and Sport
24. A Brief Farewell: Courtesy of William of Ockham

Behavioral Economics

Strategy Unplugged
By: Sid Peimer
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  • Supply and demand
  • The balance sheet in the brain
  • Decisions
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