Hi, my name is Alan freezin, certified Employee Benefits specialist here with another tip or suggestion to help you get the best value out of your employee benefit program. Now this one's more about defining the roles in terms of who does what there's group insurers, the insurance companies who deliver pay for the claims, and those sorts of services, predominantly pay for the claims. And then there's group advisors or brokers or agents. I like the term advisors and the advisors. Their role is to work with you, as the employer, understand what it is your needs are, and then design the program through the insurers what the insurers have to offer that is going to deliver and meet those needs. And then further to keep those products running at their optimum to assist you in making revisions as need be, and in in the end.

Result is to deliver on the goals that you have. So to help you help your employees and in turn help your business. So that's what the advisors do. The insurers really have their suite of products. And then the advisors job is to find which insurer has the right solution to meet your needs. So that's really the difference.

It's it's not understating the value of the insurance, but certainly the advisors role is to select the right products and the right insurers that are going to meet your needs. So that's the distinction between advisors and insurers. I hope that tip is a value to you. If I can assist you My contact information is following this video video. And thanks much. Keep well