Welcome to the final step and the quick course elevator pitch. Here we'll look at a real elevator pitch and give you a checklist to use as you create your own pitch. Let's get going we're almost done. As we go through the example look for these elements. It's a short story very quickly done. A lot of emotional wow in it.

There's mystery that entices it grabs people's attention. Hey, tell me more. It's partial, just enough, contain some numbers mostly about the potential of what you're about to do. And gives a reason for delivering it to this person such as we want your money, join us, blog about us and so on. Those are the key elements And think about how much of a movie trailer does this example sound like to you as we go through it? Does it contain these three basics?

Well, here's our example. Pretend you're in the elevator and I bump into you and you say, Hey, I'm Hi, I'm and you're getting a little nervous but clear your throat. Calm down, take a breath. Hi, I'm doing a startup that delivers life saving capabilities for those who save lives. It's a large overlooked market ripe for harvesting. Our first product is a game changer that has patentable technology and open market verified customer eagerness and a closely knit core team of professionals experienced with launching bold products into fresh markets.

It's a great core team. We're looking for a seed round from a top angel or venture capitalists like you. Would you like to know more? So I got that I think about in a moment and I say to you, yeah, I'd like to know more. step off the elevator. Let's talk a bit longer.

Now you have three minutes. So you start over, take another breath and begin at the beginning. Our startup pioneer robotics delivers life saving capabilities for those who save lives. Remember, you have this memorized. You're fluent with it. Every 22 seconds the fire department responds to a fire somewhere in the nation in 2008.

These fires resulted in 3320 civilian fire fatalities. 16,000 civilian fire injuries estimated 15 billion in direct property loss robots have emerged as one of the safest most effective frontline tools for mergency personnel. The demand for these robots, the mobile ones by first responders and law enforcement is grown. There's a broad range of police and rescue operations one. No robot or company currently dominates the market. That makes a huge opportunity for us.

We could lead this and dominate it. Our product called fleet bot, FL EA like the bug Bo T. The founding product of our company pioneer robotics is a remote operated ground robot that provides the lightest and most cost effective and mobile solution to assist emergency personnel such as firemen. This is central to the unfair advantage of our product. One its low cost price to be relatively inexpensive, gets the job done. highly mobile, it can leap do short range recording sense urban navigation where a lot of the other tract and wheeled robots cannot even get into let alone maneuver. super lightweight can be thrown by hand into any dangerous, hostile or confined environment.

Instantly it gets critical visual intelligence that saves lives produce property damage enables teams to react quickly, safely and decisively. And it's fireproof, high temperature operating capability through a unique proprietary coating will position ourselves to reach our ultimate goal of delivering indispensable yet inexpensive robotic units, standard issue components for policemen, firemen and other first responders. Next bowling pin will seek contracts with the US military and Homeland Security and eventually we expect to open sales for the military and allied countries such as NATO nations. Currently, there are no established competitors. We can compete without having to run into a giant or flank into this market aggressively. The largest existing robotics and manufacturers build robots for law enforcement and the military focused exclusively on the high end markets.

These robots are bulky, difficult to transport and extremely expensive. Our core team has worked together for guys who are experienced managers, span technical engineering, marketing and customer support successes. were seeking in a round a 4.6 million delete at top tier venture capital in investor into a lot of wealth. Would you like to know more now or in your office? With that done, you wait expectantly hoping to get the invitation right then to meet in person for an hour. A presentation.

In discussion, it all started with your elevator pitch. Now let's look at the cool tool, the checklist. Here it is. There are 15 items on it printed out. See if they're in your elevator pitch. Keep crafting and adjusting your pitch until you have a check in each box.

Congratulations, you finished the course. Now you know a lot about an elevator pitch. What it is, why it's so important, how to design one and deliver one. Well, all of this is fresh in your sharp mind. Start typing the first draft of your elevator pitch, just pound away, then do the three minute version. Your first thoughts are often the most creative.

Now there is something important. I want to tell you All about what comes next. As your process your cool idea into a plan for a great business. This is what is likely to happen immediately after you finish your three minute version. Send me something your listener will most likely mean. Send me an executive summary.

He'll expect you to know what that means. Why? Because the person wants to read recall quickly in writing, but you said even faster than you can think. Then do more research checking out what you've heard. See how what you've heard are facts about the market what you believe is real. Your hope is still on getting Send me something is the most likely response your listener will give you after your three minute version.

That's called an executive summary. Hello. Send me something. That's the most likely response after a three minute presentation. It's called an executive summary. The person expects you to know what it means.

Why? Because the person has heard you rush through something that surprised them. Now the person wants to read, do a more research checking out what he's heard. Your hope is still I'm getting that invitation to meet in person to present your cool idea. Typically with PowerPoint slides discussed over roughly an hour. You want to go to the quick course executive summary.

Well, I'm ready. I'm glad to move on. You're ready to move. I'll look for you there.