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URL:https://www.learndesk.us/class/5218749709811712/lesson/7ab6331e92c766038698e6c7dd3526c0?ref=outlook-calendar
SUMMARY:Slogan Battlecry
DTSTART;TZID=America/Los_Angeles:20260517T190000
DTEND;TZID=America/Los_Angeles:20260517T200000
LOCATION:https://www.learndesk.us/class/5218749709811712/lesson/7ab6331e92c766038698e6c7dd3526c0?ref=outlook-calendar
DESCRIPTION: This course is about how to create a critical weapon for your upcoming marketing battle.

It’s about the creation of a clever Slogan that becomes the Battlecry for your idea as you charge into your new market – where you’ll face fierce competitors.

John reveals what serial entrepreneurs have done – well and not so well – with slogans for their ideas. Examples are given of slogans that powered ideas to become great brands, while others are shown to be disappointments.

He explains the selection of a slogan is part of the process of crafting a real brand, and thus deserves careful and focused creativity.

John uses famous brands to explain the purpose of the slogan, its major function, and the ultimate objective.

He gives examples to clarify the importance of the careful selection of words that the Brand requires.

And John spends time explaining one of the secrets serial entrepreneurs have learned: Great startups create and set out to dominate a new market category.

He discusses...

https://www.learndesk.us/class/5218749709811712/lesson/7ab6331e92c766038698e6c7dd3526c0?ref=outlook-calendar
STATUS:CONFIRMED
SEQUENCE:3
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