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How to Create a Killer Elevator Pitch

Section 1: Getting Started
Welcome: How to Create a Killer Elevator Pitch
Preview
Introduction: How to Create Customer-ready Messaging
Preview
Section 2: Self-assessment
Lesson 1: Assessment
Post-assesssment Quiz
Section 3: Working the Message Box Template
Lesson 2: The Persona
Exercise: Drafting Your Persona
Quiz: Personas
Lesson 3: The Engagement Message
Exercise: Drafting Your Engagement Message
Quiz: The Engagement Message
Lesson 4: Solution Criteria Message
Exercise: Drafting the Solution Criteria Message
Quiz: Solution Criteria Message
Lesson 5: The Product Reinforcement Message
Exercise: Drafting the Product Reinforcement Message
Quiz: Product Reinforcement Message
Lesson 6: Value Message
Exercise: Drafting the Value Message
Quiz: Value Message
Section 4: Putting the Message Box to Use
Lesson 7: The Message Box in Action
Exercise: Analysis
Quiz: Message Box in Action
Lesson 8 Exercise: How to Create a One-liner
Quiz: Creating Your One-liner
Lesson 9: Hierarchy of Messaging
Exercise: Hierarchy of Messaging
Quiz: Hierarchy of Messaging
Lesson 10: 10 Tips for Executing the Message Box
Quiz: 10 Tips
Lesson 11 Exercise: Driving Better Messaging
Quiz: Driving Better Messaging
Conclusion
Final Quiz

Exercise: Analysis

How to Create a Killer Elevator Pitch Section 4: Putting the Message Box to Use
By: Mike Gospe
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Transcript

In exercise nine, I want you to analyze your message box, download the cheat sheet. The cheat sheet provides you with several trigger questions to help keep your message focused and relevant.

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