Using the messaging boxes your outline, created list of your primary personas and map your messaging. How does your story change from one target persona to the next? What messages are consistent across all personas? which elements are unique? This is not a simple task and will require cross functional leadership and participation to complete your own messaging guide, similar to what aspect embryo had created. So before you get too deep, it will help if you think about creating a plan for creating your messaging guide.

What resources will you need? Who will be on your core team? Who are your stakeholders? Take a few minutes to think about your plan for creating a message map. Write down your thoughts and ideas so you can share them later with your colleagues. Restart