Congratulations on completing b2b messaging bootcamp. As we learned at the start of this course, nobody likes to be sold to. to break through all the noise in the marketplace, our messaging must have relevance, it must tell a story to engage the prospect so they respond. Tell me more. Success today requires marketers to apply the discipline of messaging to better your chances of being able to cut through the clutter and be heard. And that requires we develop a different approach to communication.

It requires storytelling. In this course, we learned how to write and critique more effective b2b messaging, you were introduced to the message box technique, and you discovered tips for applying the message box to improve your lead generation activities. I invite you to share what you've learned with others on your team. Remember, whoever understands the customer best wins. Strive for messaging relevance, and use the message box exercise to define your story. Good luck and good marketing.

To take advantage of your free 30 minute messaging consultation, please email me at Mike g at kickstart all.com. We will use this time to review your progress against the messaging exercises, and I can answer your questions. Thank you for joining me for b2b messaging bootcamp. Please join me on LinkedIn. And for more information on messaging personas, positioning statements, and integrated marketing. Please check out my b2b marketing books or visit me at www.

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