This course is for any marketer or product manager who wants to create better and more effective messaging. Whether you are designing a website, writing copy for a brochure, creating slides for a webinar, or preparing to speak at a conference, the words you choose are your most important tool.

I have worked in marketing for my entire career, and I've tried many techniques for creating elevator pitches and messaging. I hated them all. Except one. In this course, I will share with you everything about creating a powerful, relevant, and useful elevator pitch. It helped me create many marketing campaigns that actually worked.

So, what's your story?

You're at a network reception when a prospect walks up to you and asks, "tell me about your new product". What do you say? Your sales representatives are setting up appointments to introduce your new product. What do they say? Your CEO is asked to keynote an important conference. What should she say? When the answers to these questions are left to chance, you are bound for disappointment. Why is it that many times the words are never written down, forcing you to make up yet another version of your product story?

Luckily, there is a better way.

Want to learn the secrets for creating the most effective "elevator pitch"?

The secret to crafting your core messaging strategy and your elevator pitch is called the message box. It's a simple, yet powerful exercise that will help you focus your story and align your company so everyone can tell the same, compelling story with passion and confidence.

During this 90-minute course, complete with 11 lessons and 12 exercises, you'll quickly become a master of messaging. This is a must-have technique for driving lead generation activities that engage your prospects and speed them through their buying cycle.