First, I'd like to say that I hope you've enjoyed my class. I hope that it has taught you some things about content, marketing, human psychology, and most importantly, that it will help you on your continuing journey as a copywriter. Remember, as I said, it is you and you alone, who has your combination of skill, insight and perspective on the world. Your work comes from only you. And whichever company you work for, or will work for Shelby lucky to have you. I hope you're motivated to get out there, engage your customers and show the universe just what you can do as a copywriter.

So why don't we start Now, on to the fun part. I'm going to ask each of you to write up sample copy for an imaginary product. This product is a food product called sto which is in the Health slash dietary field, it is a nutritional supplement that you can mix in with any type of drink. Now, I no doctor or nutritionist, but let's just say that it's got all the vitamins you need on a daily basis. Feel free to be more specific if you wish. Here, I want you to write up two different bits of sample copy.

The first is geared towards the 18 to 34 demographic, mostly millennials. And the second is geared towards the senior demo 65 and older. Think about what we've been talking about regarding cognitive empathy, how to approach particular demographics, and how best to stimulate customers so as to get a purchase. I want you to use the proper rhetoric, as well as to keep in mind the concepts we've discussed when writing content for different groups. The finished product should be two separate word or pages documents, whichever type of computer use with any type of graphics or headings that you wish to add on to contribute To the overall content experience. Remember, your job is to first look from the customer's perspective and then craft content that will most deeply engaged them.

And of course, you are encouraged to share your work as well as to discuss amongst yourselves or with me, if you have any questions, good luck and thank you again