My name is Paul, and welcome to my class. This course is on copywriting in the age of digital media, and how to utilize the consumers perspective in crafting content. After taking it, you'll be able to write copy that engages with consumers on a more effective and deeper level than most content that's out there these days. Since we live amongst the sea of media and digital communications, a lot of content can become lost in the shuffle, especially on the consumers level. In order to engage with customers more effectively, a copywriter must be able to differentiate his or her content. looking at things from a customer's perspective, is one of if not the most important things you can do as a copywriter.

This class will be able to teach you how to do this by showing how to use a skill called cognitive empathy on a content writing level, as well as factor In the concepts known as market segmentation, I'll also teach you how to utilize the combination of utility, inspiration and empathy, as well as aspects of human psychology. Being a huge film fan myself, I'll also show you certain movie clips that reiterate and clarify these concepts, as well as real world examples of copy and ad campaigns that show how these skills are utilized. Finally, I'll ask you to craft an assignment where you write up sample copy for specific customers and demographics. Welcome to my class. Now, let's get to it