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Empathy-Based Copywriting: Crafting Content that Engages Deeper

Lesson One
Introduction to Empathy-Based Copywriting
Preview
Lesson Two
The Modern Copywriting Environment
Lesson Three
What is Content?
Lesson Four
Cognitive Empathy
Lesson Five
Market Segmentation
Lesson Six
Psychology in Copywriting
Lesson Seven
Neuromarketing and Stimuli
Outro and Class Project
Class Assignment Information

Lesson Four

Empathy-Based Copywriting: Crafting Content that Engages Deeper
By: Paul Adler
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-Differentiating your copywriting -Defining "cognitive empathy," and how to use it -Understanding your customer -Utilizing research and perspective
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