Hi, my name’s Paul Adler, and welcome to my class. This course is on copywriting in the age of digital media, and how to utilize the consumer’s perspective in crafting content. After taking it, you’ll be able to write copy that engages with consumers on a more effective and deeper level than most content out there these days. You'll also be able to make your content more accessible across multiple demographics, which is crucial to any copywriter who wants to be successful.