Hello, my name is Malcolm Levine. I've been personal branding expert for about 20 years. private clients have included Tony Blair. Michael marks former chairman of Merrill Lynch and emotion. Former UK Poet Laureate Tom Cruise, Michael Gove and learn loud love it. country western singer, especially in this country is very short marriage to Julia Roberts.

Cooper trans have included BP potential Deutsche Bank, European Parliament in Brussels, which was great. Thank you for your men and numerous small businesses from PR to finance. Yes, very eclectic group, with one thing in common desire to communicate their unique personal brand in a highly effective manner. Each of us has a personal friend, sing his many honors. Have authentically in touch with it, as Jeff Bezos, founder of Amazon said, Is this no personal brand is what other people say about you when you're not in the room. It's my job to guide you towards making excellent choices that will enable you to discover your personal brand from the inside out, moreover, was discovered to be able to project it on the outside.

I do this with my program power of one. I present this program to Volvo European Parliament, potential KPMG business schools, colleges and universities in the UK, and Europe. I'm visiting professor at the new large Boston University, where I am today is about one seven core principles require the skills to enable you to discover and release your personal friend. That way you can become the best version of who you are, and the longer has to be concerned. As soon as you set the right Saying, use the principles teaches how to communicate effectively. Therefore, we can experience this coulda, woulda, shoulda moments in our lives.

It's a tool. first principle Let's begin with principle one, your centric one. The objective is to ascertain how we come across in the workplace by following an exercise that's entice London School of Economics. US Army and promote corporate businesses in Europe and USA. We can become more emotionally resilient. Comma, a more positive.

Here's a breathing exercise. Close your eyes. Softly sit back in your chairs. Please sit back in your chair. Thank you. Fried consciously Freeze out, freeze and again, don't begin to count.

Now think of five things you only feel grateful for. One of them could be a cup of tea. It says the size is present in the US Army, potential, and businesses throughout the world. What it helps you do is become more resilient. I do this every night before I go to sleep. Five things I'm grateful for, as a father cook a cheese sandwich, have done it.

What it does, it builds your emotional resilience, a place where you feel stronger, might have more self belief, and you're less upset with life. Oscar Wilde said Be yourself as everyone else is taken. I agree with that. I think there's one word missing. I'm saying be your best self. Remember, finger sensing isn't just about you being you.

If only it was stopped learning how to be the best you should have been authentic. Understand changes this test is not to hurt us. I think many of us have a misguided view of what this means. I want you to ask up to three people that you know, that have no emotional involvement with what they were saying about you to somebody who doesn't know you. Three people. I would be very surprised if you're not delighted with the outcome.

I don't say the size hundreds of times. I won't say thousands. That's not true. How's everybody has come back. He said, the things that people said about me surprisingly good. She's nice, she's clever.

He's bright. He's kind. All the things that you want them to say about you, they will say that will help you to understand better who you are in the eyes of other people. principle to everyone is a vote Romo. Thinking about swimming on the train which is packed thinking, what can I do that will show I'm a decent role model, because we are all role models. So I offer the light your seat, which was difficult, I have a bad knee.

And she says thank you, that's been about taking action that helps you just feel better about yourself. future self belief, moreover, helps somebody else. So think about something you can do today, tomorrow, to enable you to be a role model for others to see and perhaps mirror because we do Mirror, mirror, smile is catching. If we smile, we will be stoked me, which is called the happy hormone. You can't stop yourself smiling. But when you smile, even if you look silly in the street, some no smile but that's that's the mirroring thing.

People smile back. As parents you know, you have a responsibility to be a decent parent and to show your kids the best way to be single a role model in your life? How can you share more of what you really feel that's helpful and positive? Because that's what people want it O'Meara principle straight the power of one to one conversations you have with people that are somewhat private, or business like you're sitting at a table. They're there, you're here. You're talking to them.

Be aware of how you communicate with them. Do you communicate with your own soldiers? If you do, send some message your brain, which is I'm not really interested and bored. I don't want to be here. The worst combination is less cross an unsorted well it does your brain is it prevents your brain from being open. On ted.com a lady called me carry a MYCU dg why talks about how body language affects our brain and our brain response.

Positive or negative body language I really recommend. It's the most watched video on Ted, Amy Cuddy. So he's not silly talk is very straightforward. If you walk into a room with open body language, your head held high. And you pretend you have lightweights and issues as in you own the ground, you'll send a pressure impression of much more positivity. Then shake hands.

Very good. Could be 5% more. Very good, a little bit too stiff. 5% less. The thing is if you practice this with people, you know, and ask them to come in, not to criticize, but to help you improve your handshake because there's lots of evidence to prove that the right handshake can affect the trajectory of a meeting and the outcome and the wrong handshake can spoil it. Fact.

What's worse than shaking hands with a wet fish or Advice. You will something between a wet fish and advice. first before we take positive actions, our life becomes better we improve on life, and we improve lives. mouse's years ago when we were living in Los Angeles, my wife and I used to live in Los Angeles. Another story. I came back to the UK for businesses.

And I went to the bank to put my number in. And there's nothing there. 1500 pounds just gone, which is enough of my trip. So send it back. They said, you put your card in yesterday, four times. And someone had written my number of one Samia machine.

And I thought when I speak to my wife today in Los Angeles, I will need to tell her why. Because I'm honest. And so because it's authentic and free because she's very, very supportive. So I said, Okay, good news is I've managed to prevent. Now I said something about a friend the bank. And they told me my car was us, and they're not charging me.

And the 1500 pounds, I thought I lost. I've got back. So I started off with what I thought was the most positive way of telling her I was unhappy. Make sense? I said, just been ripped off 1500 quid. I feel sick.

So I didn't say that. So I'm saying choose to find a positive way to relate your stories. Why is healthy if your mind neurologically will become happier, more content and less concerned? And think about this, who'd you like being around positive or negative people posted, of course, therefore, be the person that you most want to be around. Be the person who you think is fine to be with and whose company you want to share. If we do that, we just become better.

Bigger. We shine, yeah. Principle five, change one thing. This is one of my favorites, because it's very difficult for me to change. I have a little bit of a little bit left over OCD. But I used to was overly consciously detailed, because I want things to be just so when I write a blog, Huffington Post, I read it more times than is necessary since my wife because I don't necessarily trust myself.

I'm getting used to the fact that I don't have to do that. If I believe it. You'll believe it. If I feel strong, you're so strong. So change one thing I've changed one thing Change is very difficult, because the way we do things becomes habitual, and slightly addictive. years ago, I used to drink coffee with caffeine and smoke cigarettes for today.

I stopped about 20 years ago. And I used to have caffeine coffee because it gives you a high, I became addicted to Coffee and Cigarettes. I gave up both through psychotherapy. But more importantly, because I realized I was addicted. And being addicted to something harms you. Stupid, isn't it?

So what thing can you change in your life? That's getting in the way of you being happier, healthier, more content, and feeling more successful. One thing and I suggest you try that today, tomorrow, and know that 30 days time if you do this one thing, stop doing this thing. For 30 days, you would change your life measurably to simply show you, you're stronger than it, you're more powerful in it. And more importantly, you are in charge. Not the thing you've been leaning on for a bit of support, which doesn't give you support.

It brings you down now this morning, because there's Murad who's, who's, who's filming this. I met him about two weeks ago. And we talked about eating. And I said that hadn't had breakfast, and he said, Now come, the most important meal is breakfast. He's right. Because our body is low in sugar.

We are low energy, we wake up in the morning. So have protein, an egg, a protein bar that doesn't have too much sugar in it, something that gets you the energy to spend the day more successfully, because that's your day starts, it will continue. To start off on a good note, you'll probably end up on a good note. Maybe you want to change your reading habits. I've read lots and lots of nonfiction books, and I recommend if you don't read books, If you do read books you change from a novel to something nonfiction, or if you read nonfiction turned No, my wife is a writer. And she said to me a year ago, have you ever read Frankenstein?

No. Have you ever read Dracula? No. So I read both books. And I gotta tell you, they are fantastic. Have you read them?

Frankenstein's the love story. And Dracula is an adventure. But more importantly, they have written so beautifully. They are you just can't wait to turn the page. The most important thing about the principles in my program is that you the audience, take action without taking action, nothing changes, you just stay the same and you regress. So think about the principles and what one thing can you change because like I like a good habit, become addictive, because you'll learn.

I feel better about myself. I feel better about my confidence level. My self esteem has been raised. And I feel more I feel closer to being me that I've ever thought before I want some more. Principle six, doing the right thing. How many of you know doing the right thing is it's more than just saying I emphasize to somebody it's about putting the empathy into action.

So you might buy a cup of tea or coffee for homeless person more important. You ask the person to drink coffee or tea. Know what you like. I like lemon tree. You unparliamentary empathy is about engaging, not just doing the right thing. It's about engaging.

And then because of what you learn, you do the right thing. You might give charity to manual charity, five pounds, 10 pounds. You don't do with any movie, you do it because it's the right thing to do. And because it helps the human race Become kinda less selfish and more selfless as in what's in it for me, I don't know, feeling good about myself. That's enough. That's the reward I get, I'm getting the money.

I don't get a pat on the back. I don't get a handshake, I get something in me that makes me feel better about me. And when you feel better about you, you do better work. You make better contacts. And you know you're doing the right thing your self esteem grows. your self esteem is more important your confidence because your self esteem enables you to have authentic confidence.

When you feel right about you, you feel right about what you do. And you pass that through to other people and you communicate it in a way that enables them to feel what you're thinking and doing that makes sense. I can see this like you send the vibration. touchy feely No. New Age no Science has proven that when we do the right thing, we increase our level of confidence. We are healthier.

And it's recognized University as something that helps will go around. Principle seven, one for all and all for one. Each of you know because you're here as a group. Together, you can work miracles by comparison to being alone. Seen it like a boat race. All those people growing together the captain, as a team, we're in a team in life.

We are all part of a team, whether it be the group here, your family, friends, gift that team the best shot at winning in their field, in a way off one for low for one makes you feel more inclusive. With you, rather than exclusive in together, perhaps eat with family, rather than watch television and have your food on your lap as a family meal as a family, because you are part of them, and they are part of you. So most teachers consider what what things can you do to encourage more teamwork. Better relationship, your family and think about that. Please. I'm not suggesting any of you should be perfect.

I'm saying, Do you want to improve your life? That Yes, follow these principles. One principle will get you addicted to the other six. And they'll become habitual. You'll do them as a matter of this is who I am the son becoming. Have you ever wondered what might be holding you back from being happier, more successful, less stressed and satisfied with your life.

I'm sure the answer is yes. I know how that feels because I have my own set of challenges. I thought in the seventh down to earth principles and the power of one, you will have the answers. And with my help, you'll be able to make changes that serve you and help you to be a better version of who you are.