Hi, welcome to the class on content writing for business getting the fundamentals right. My name is Monica. I'm a digital marketing consultant and trainer. I've been in the field of content development since 2009. During this time, I worked with a number of people and companies both large and small. In fact, that's the part I love most about my work because I get the opportunity to talk to so many people from the cxos to the customer and end users, the person who can see the idea.

And I've worked with a variety of industries, just astronomy, information technology, finance, a yoga instructor, a chef, it never stops getting interesting. In this course, I will walk you through the steps you need to take before you start the writing part of your content development project. Please note this training will not be about writing more effectively. That's going to be my next class. In this class. I'll talk to you about requirement gathering Audience analysis the skills you need to be a good content writer for business and some tips and resources.

This will be a useful class for anyone who's new to content writing for business, and also those who have been in this line for a few years, but struggle with consistency and timelines. You're working on two projects, the requirement gathering checklist and the project requirement document. Take these documents, build on them and make them your own. If you're working on any project currently, fill out the information in these documents. If you don't have the information, go back to your client and ask for it. You'd be surprised how much clarity this process brings into your project.

You'll also see me use a technique called mind mapping. It helps you focus more effectively and improve the quality of the copy you produce. I'll be releasing my next class on business writing done better faster. If you'd like to stay updated on when it comes out. Please follow my profile. Let's get started.