You’re not the whole package

Content Writing for Business: Getting the Fundamentals Right Content Writing for Business, Getting the Fundmentals Right
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Transcript

A content writer is part of a business's marketing team. He will work closely with graphic artists, website developers, designers, marketers, videographers, and lots of other people. Depending on the size of the team, and the size of the organization as well. You may be asked to take on multiple roles or stick to only one. This can create confusion, especially when you're new. It's important to know what skills fall within the realm of a content writer, those you are accountable for, and what falls outside the scope of content writer.

You should not be expected to be the image of video editor, the website manager, marketer or even the editor and proofreader. If you are in a mature organization with well established roles in the marketing team. That's not to say that these skills aren't useful, but they're not critical to your role. You may be asked to wear multiple hats, and that's okay if you have the skill and the time, but they're not part of your content writing role. Does this mean you only work as an individual contributor? No.

A content writer has to work in collaboration with the You should give suggestions on the layout of the content piece. You should share ideas and the best image, illustration, graphic or video to use even keywords and topics to focus on for search engine optimization, since you will be the one spending a good amount of time reading up on the industry. In recent job posts, I see these capabilities, especially those related to digital marketing, becoming part of a content writers role. What I would advise though, is, don't get intimidated by that. learn the fundamentals of writing for business and you'll be able to adapt well enough. There are other critical skills you must master as a content writer.

That's the next module.

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