Content Writing for Business: Getting the Fundamentals Right

Explore the steps you need to know before taking any content writing project.

Content Writing for Business: Getting the Fundamentals Right

Explore the steps you need to know before taking any content writing project.
22
views
1
Save
Share the link to this page
Copied

About the Class

Every content writing project has a lifecycle, the same as software development. The preliminary steps from requirement gathering to research are as important as the editing and proofreading. Without the basics done right, you end up in a mess.

In this course, I'll walk you through the steps you need to take before you start the "writing" part of a content development project. Please note this class does not train you on writing for business; that'll be my next class "Business writing done better, faster".

What will you learn in this course?

  • Requirement analysis
  • Understanding the audience
  • Skills, some tools, and resources that make you a content writer for business.

Who should take this class?

This will be a useful class for anyone who's new to content writing or has a few years of experience but struggles with consistency and timelines.

You'll work on 2 projects: the requirement gathering checklist and the project requirement document. I've come to these documents after burning my fingers many times over during the early days of my career. Developing these documents helps me stay on track of projects and avoid situations that lead to missed deadlines. Take these documents, build on them. If you're working on any project, try filling out the project templates with the information you have. If you don't have the information, ask the client. You'll be surprised at the clarity this process brings into a project.

You'll also see me use a technique called mind mapping during the class. This technique will improve your focus and the quality of the copy you produce. Mind mapping is something every content writer must excel at.

Author

Monica Samuel

Digital Marketing Consultant & Trainer
Monica enjoys working with small businesses and nonprofits, helping them make the most of their marketing budgets with a strategic, actionable digital marketing plan. Her firm belief in quality, targeted content helps her deliver consistent results for clients, be it website traffic, branding or conversions. She offers digital marketing...

School

Monica Samuel's School

Requirements

  • You should be fluent in the language you write in. 
  • You should be interested in developing content for businesses which is different from writing for your personal blog.
  • You should do the project work to understand its value. Make the time during the course. And then, make it a habit. 
One-time Fee
$69.99
List Price:  $99.99
You save:  $30
€65.51
List Price:  €93.59
You save:  €28.07
£56.31
List Price:  £80.45
You save:  £24.13
CA$95.76
List Price:  CA$136.81
You save:  CA$41.04
A$107.69
List Price:  A$153.85
You save:  A$46.15
S$95.27
List Price:  S$136.10
You save:  S$40.83
HK$548.21
List Price:  HK$783.19
You save:  HK$234.98
CHF 63.99
List Price:  CHF 91.41
You save:  CHF 27.42
NOK kr766.70
List Price:  NOK kr1,095.33
You save:  NOK kr328.63
DKK kr488.53
List Price:  DKK kr697.93
You save:  DKK kr209.40
NZ$117.93
List Price:  NZ$168.49
You save:  NZ$50.55
د.إ257.06
List Price:  د.إ367.25
You save:  د.إ110.18
৳7,672.34
List Price:  ৳10,960.96
You save:  ৳3,288.61
₹5,831.54
List Price:  ₹8,331.14
You save:  ₹2,499.59
RM334.37
List Price:  RM477.70
You save:  RM143.32
₦88,222.39
List Price:  ₦126,037.39
You save:  ₦37,815
₨19,408.82
List Price:  ₨27,728.08
You save:  ₨8,319.25
฿2,591.14
List Price:  ฿3,701.79
You save:  ฿1,110.65
₺2,276.07
List Price:  ₺3,251.67
You save:  ₺975.60
B$359.20
List Price:  B$513.17
You save:  B$153.96
R1,339.40
List Price:  R1,913.51
You save:  R574.11
Лв128.12
List Price:  Лв183.04
You save:  Лв54.91
₩96,245.98
List Price:  ₩137,500.16
You save:  ₩41,254.17
₪263.24
List Price:  ₪376.08
You save:  ₪112.83
₱4,030.89
List Price:  ₱5,758.67
You save:  ₱1,727.77
¥10,844
List Price:  ¥15,492.10
You save:  ¥4,648.09
MX$1,188.01
List Price:  MX$1,697.24
You save:  MX$509.22
QR253.94
List Price:  QR362.79
You save:  QR108.84
P970.94
List Price:  P1,387.12
You save:  P416.17
KSh9,413.65
List Price:  KSh13,448.65
You save:  KSh4,035
E£3,350.77
List Price:  E£4,787.02
You save:  E£1,436.25
ብር3,964.81
List Price:  ብር5,664.26
You save:  ብር1,699.44
Kz58,437.56
List Price:  Kz83,485.81
You save:  Kz25,048.25
CLP$66,749.46
List Price:  CLP$95,360.46
You save:  CLP$28,611
CN¥507.15
List Price:  CN¥724.53
You save:  CN¥217.38
RD$4,131.55
List Price:  RD$5,902.47
You save:  RD$1,770.91
DA9,407.33
List Price:  DA13,439.62
You save:  DA4,032.28
FJ$160.49
List Price:  FJ$229.29
You save:  FJ$68.79
Q543.50
List Price:  Q776.47
You save:  Q232.96
GY$14,625.47
List Price:  GY$20,894.43
You save:  GY$6,268.95
ISK kr9,845.49
List Price:  ISK kr14,065.59
You save:  ISK kr4,220.10
DH706.45
List Price:  DH1,009.26
You save:  DH302.80
L1,245.82
List Price:  L1,779.82
You save:  L534
ден4,030.78
List Price:  ден5,758.50
You save:  ден1,727.72
MOP$564.26
List Price:  MOP$806.12
You save:  MOP$241.86
N$1,339.20
List Price:  N$1,913.23
You save:  N$574.02
C$2,563.14
List Price:  C$3,661.78
You save:  C$1,098.64
रु9,324.38
List Price:  रु13,321.12
You save:  रु3,996.73
S/257.63
List Price:  S/368.06
You save:  S/110.42
K264.67
List Price:  K378.12
You save:  K113.45
SAR262.51
List Price:  SAR375.03
You save:  SAR112.52
ZK1,801.79
List Price:  ZK2,574.10
You save:  ZK772.30
L325.94
List Price:  L465.65
You save:  L139.71
Kč1,653.47
List Price:  Kč2,362.20
You save:  Kč708.73
Ft25,766.18
List Price:  Ft36,810.41
You save:  Ft11,044.22
SEK kr760.51
List Price:  SEK kr1,086.49
You save:  SEK kr325.98
ARS$61,084.05
List Price:  ARS$87,266.68
You save:  ARS$26,182.62
Bs481.20
List Price:  Bs687.45
You save:  Bs206.25
COP$273,176.37
List Price:  COP$390,268.69
You save:  COP$117,092.31
₡35,080.64
List Price:  ₡50,117.34
You save:  ₡15,036.70
L1,718.72
List Price:  L2,455.43
You save:  L736.70
₲516,687.24
List Price:  ₲738,156.27
You save:  ₲221,469.03
$U2,685.15
List Price:  $U3,836.09
You save:  $U1,150.94
zł283.11
List Price:  zł404.46
You save:  zł121.35

What's Included

Language: English
Level: Intermediate
Skills: Mindful Content Development, Mind Mapping, Business Writing Strategy, Content Strategy, Content Writing Strategy
Age groups: All ages
Duration: 27 minutes
9 Videos
2 Documents
1
Save
22
Views
This class has not been saved

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.