So let's jump in. First of all, I just need I think validation is such an important part. And I want to validate that if you're dealing with the struggle and I don't like saying infertility, it's such a label that we take on we own it from most cases it's not infertility. But if you're struggling to conceive, and you're dealing with some fertility challenges, this is emotionally hard. You need to know that you're not alone. The pain, the worry, the devastation, the thoughts that you're having about yourself and your body, and why can other people can see it easily and I I'm ready, I have this home and we've done this we built this and it's not happening and why is the woman at Target with her baby just not seem happy?

I'm mad at her. The thoughts that we have are raw we have to meet you where you are, and that these thoughts are normal. It is one of the most traumatic experiences that couples deal with With 50% of women said infertility was the most upsetting experience of their lives. So it's okay to know that this is hard. There's patients who struggle to conceive, report feelings of depression, anxiety, isolation, in loss of control. couples who are in treatment, the treatment itself can induce depression.

People talk about the physical and emotional toll of infertility treatments can induce more anxiety in depression than a diagnosis of cancer or heart attack. So I just want to share with you and I think if you're going through it, this isn't new information. But I do want to just recognize that emotionally, this isn't just a little hard. This is difficult for couples that we talk to. This can be one of the most devastating experiences that happened early on in their marriage that life for many of you was progressing forward, we men get To marriage and life's progressing, and here's this next exciting chapter and all of a sudden you're dealt with something that can be overwhelming and taxing. So we're, we're recognizing that it absolutely is.

And we're also recognizing, and a lot of what we learned in the research is that most of the way in which you're being cared for out there, and as you start to Google and search and look for answers, people are caring for you physically. And I will let me just make this very clear. We're not against any physical forms of treatment, that is for you to decide. However, if we're making decisions out of sheer panic and fear, and I need to be fixed now and the clock is ticking, it's the place in the intentions that we're coming from, that if we're not recognizing what those are, if we're not coming to terms with them, then the success of that treatment will be minimal. In my opinion, we've seen this. So it's about emotionally dialing this this piece in and recognizing it and I know It's so easy to focus on physical treatment, you can feel it, you can touch it, you can see you feel like you're making a difference.

You're trying you're pushing forward. The idea of emotionally connecting takes a bit more courage and vulnerability, but it's worth it.