About
LearnDesk
Learn  
Topics
Topics
Topics
Topics
Topics
Topics
Topics
Teach
  Teach Online
  Schedule
  Items
  Billing
  Users
  Marketing
  Analytics
  Settings
  Change School
Account
 

Digital Advertising And Marketing 101

Introduction Digital Advertising and Marketing
2018 Updated Introduction
Preview
Introduction
Welcome to the Course
Preview
Introduction to Digital Ads
Introduction Part 1 - The IAB, Banner ads, Video ads and Rich Media
Preview
Introduction Part 2 - Custom, Skins, Social Media, Audio ads, and Search
Preview
The Digital Advertising Ecosystem
Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs and ATDs
How DSPs, SSPs, Exchanges, Networks, and publishers all work together
Buying the Ads
Buying Digital Ads - How to Buy Digital ads, Price Ranges, Process and More
Ad Targeting
Ad Targeting - Contextual, Behavioral, Demographic, Geographic and More
Ad Serving
What is an ad Server? DoubleClick, DFP, DFA, Third Party ad Servers, etc.
Illustration of How ad Servers Work
Reporting
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, and More
Course Review
Final Course review and Thank You

The Digital Advertising Ecosystem

Digital Advertising And Marketing 101
By: Ben Silverstein
Share the link to this page
Copied
  Twitter
  Email
Add the class to your calendar
Print
  Completed
What are the different types of digital advertising vendors? (Publishers, exchange, network, DSP, etc.) Who are they, what is the difference, what makes them special?
We'll cover the following topics in this section:
Previous
Next
Home
Search
Saved
Trending Classes
Filter
The latest and the best classes on LearnDesk
Filter by Interest
Close
All Topics
Academics
Business
Creative
Health and Fitness
LifeStyle
Personal Development
Software
Admissions
Engineering
Hardware
Hospitality
Humanities
Chinese
Languages
Maths
Other
Pharma
Research
Science
Social Science
Teaching
Test Preparation
K-12
School
Accounting
Advertising
Analysis
Analytics
Business Communication
eCommerce
Entrepreneurship
Finance
Finance - India
Freelancing
Internet of Things
Digital Transformation
Human Resources
Industry
Management
Marketing
Media
Operations
Other
Project Management
Public Relations
Real Estate
Sales
Strategy
Arts & Crafts
Audio Editing
Audio Production
Dance
Design
Film Production
Music
Photography
Video Production
Writing
Dieting
Fitness
Food Safety
Games
Medical
Medical Professionals
Meditation
Mental Health
Pregnancy
Safety & First Aid
Self Defense
Sports
Beauty & Makeup
Food
Fashion
Gaming
Home Improvement
Parenting
Pet Care & Training
Relationships
Sustainable Living
Travel
Career Development
Learning
Religion and Spirituality
Self-Improvement
Accounting
Amazon Web Services
App Development
Continuous Integration
Backup Software
Business Automation
Computational Fluid Dynamics
Business Intelligence
Computer Aided Design (CAD)
Content Management System
Customer Relationship Management
Database
Data Mining
E-Commerce
Enterprise Asset Management
Enterprise Resource Planning
Game Development
Google Cloud
Linux
Artificial Intelligence
Machine Learning
Master Data Management
Microsoft
Music Software
Network and Security
Open Source
Operating System
Other
Process Management
Productivity Software
Programming Languages
Robotics
Supply Chain Management
Testing
Teaching
Web Development

Sign Up

Sign Up

Share

Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.