Digital advertising marketing 101 core seven reporting. This will be a short one. And this one will cover what metrics are generally tracked. And centered benchmarks. This is more of an FYI. What are we looking at?

What do you want to pull out? And then what are the benchmarks that you can compare it to? We've already talked before about how you can pull this kind of data from your ad server. So we've already discussed a lot of that we've discussed that things will vary depending on the client and your campaign and your needs and your buying model. So this is very much a general overview of what you might look at what you might consider. And then what are the industry benchmarks.

So for display, you'll look at impressions clicks and click through rate, pretty basic there. Not too much from a display standpoint. For rich media, you have your impressions, your clicks and your click through rate, but you also have interactions interaction rate, and time spent, as we mentioned before, which media is much more interactive, there's a lot more you can do with it. Do you want to look at are people sharing it? Or people playing a game? How much time are they spending with your actual unit?

For video, you have your impressions and clicks as well. As well as video starts, video completions and your completion rate. So how many of your videos are actually watched all the way to the end? For associate, you've got a lot, you've got your impressions and your clicks. But you've also got likes, comments, shares, video views, there could be other engagements that are not listed here. And that's fine for social, you generally look at an overall engagement rate, kind of combining all of that all the likes, all the comments, all the shares, etc, into one overall engagement rate.

When it comes to standard benchmarks for display, your click through rate is point 09 percent, obviously very low. And that's why, you know, you look for a different ad unit to really get that engagement. For rich media, you're looking at nearly a point 5% or more, depending on the actual execution how good it is and what the options are, that could be significantly higher. You also look at time spent for rich media, but that can vary to some rich media units might have a video they might have a game. So how much time we spend interacting with the unit can vary depending on what is actually in the unit. When it comes to video, usually you see click through rates of 1% or more compared to a display unit, that's great.

But really the key thing for video is watching the video and all the way to completion. So you look at completion rate. We've talked about pre roll and MVP for episode players. For pre roll, you're looking at a 64% completion rate for the industry average for every t that can be 90% plus and to be honest, a lot of MVPs at this point are doing 100% completion rates. And then when you look at socialist is focusing on Facebook and Twitter, but you're looking at a two and a half percent or more. Honestly, a lot of times you can see things a four or 5% engagement rate.

Social is definitely a great place to get engagement people Spend time there so it's no wonder why a lot of advertising dollars are shifting into social. So that's it like I said, nice and quick and more just a general overview and some information for you guys to have in your back pocket.