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Digital Advertising And Marketing 101

Introduction Digital Advertising and Marketing
2018 Updated Introduction
Preview
Introduction
Welcome to the Course
Preview
Introduction to Digital Ads
Introduction Part 1 - The IAB, Banner ads, Video ads and Rich Media
Preview
Introduction Part 2 - Custom, Skins, Social Media, Audio ads, and Search
Preview
The Digital Advertising Ecosystem
Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs and ATDs
How DSPs, SSPs, Exchanges, Networks, and publishers all work together
Buying the Ads
Buying Digital Ads - How to Buy Digital ads, Price Ranges, Process and More
Ad Targeting
Ad Targeting - Contextual, Behavioral, Demographic, Geographic and More
Ad Serving
What is an ad Server? DoubleClick, DFP, DFA, Third Party ad Servers, etc.
Illustration of How ad Servers Work
Reporting
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, and More
Course Review
Final Course review and Thank You

Buying the Ads

Digital Advertising And Marketing 101
By: Ben Silverstein
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What are the different types of buying models and the advantages of each? (CPM, CPC, GRPs, etc)
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