Okay, everyone, you finally made it through the entire course. So what do we actually learn? Well, first we did an introduction to advertising the IAB, different types of units with a banner, rich media, video search, etc. And we talked about the digital ecosystem, what are all the different partners? How are they organized? How do they all work together?

Then we reviewed How to Buy ads, once you figured out what type of ad unit you want to buy and the type of party you might want to work with. Then we went over ad targeting, how do you make sure that your ad actually gets to the right consumer? Then we went through ad servers, what are they? How do they work? What benefit do they provide to an advertiser? Then we wrapped up with reporting, once you've done all of that, what are you actually going to report on?

What metrics Do you want to look at? And what are the industry benchmarks? Now that the course is over, I still recommend that you keep on top of industry news and trends, and that you don't let this information go to waste. So I have a couple of recommendations for public That you should be reading. On the advertising side. Adweek is obviously one that should be on your daily read list, as well as agency spy.

If you're into agencies. Again, if you're looking for a job or if you're looking to work with an agency, agency spy is a part of Adweek and they do a really good job of communicating what accounts for review, if there's a big movement, if there is somebody that is moving from one agency to another or somebody doing something different. Then of course, Advertising Age is you know, your classic go to media village is great for agency news as well. They keep on top of again, accounts that are in review, similar to agency spy. And then a marketer is just a fantastic resource for all sorts of data. If you need information on a survey or study or trend or you need graphed backup information, ie marketer has everything.

They do have a paid service, but a lot of it you can get for free as well. On the ad tech side, there are a number of publications that are worth reading as well. Nashville does a really good job of not just reporting everyday news, but also reporting what's going on in the industry. Is there a new app out there? Is there a new website that a lot of people are using. They're also fantastic with social media, they've very in depth social media section.

So if you want to keep on top of the new trends in Snapchat, coming out with a new offering, it's Pinterest doing something big. Nashville is a great place to go to TechCrunch as well, they obviously cover a lot more than just advertising news. But similar to Mashable, they do a great job of reporting on new trends and new companies and new startups. And in the digital space, it's really important to know who's new and what's new in the market. And should you test something recode is great as well, more of a Silicon Valley Insiders Guide. But they don't just report on what's new.

But are there any big stories like what's going on with Uber when it comes to legal ramifications in New York and California, and that can apply to a lot of advertising companies. A lot of them new companies have to face regulation. Rico does a really good job of following up not just when they've launched but what's going on today. Bloomberg is great Bloomberg Businessweek. And it comes out weekly. They have a lot of very short articles, so they go into more in depth.

And you might get on say Mashable or TechCrunch. But short enough that you can read it on a weekly basis and get some really good information about what's new and trending. And then VentureBeat, venture B kind of covers the gamut of what's new, what's trending, what startup and what is popular right now. So I'd recommend if you can read all these every single day, that would be great. Obviously, that's a lot of reading, but kind of bookmark these and try to keep on top of it. As much as you can.

You might like one more than another and that's okay. But when you're talking about digital, there's so many changes every single day that it's really important that you keep on top of news, and that you are not the last one to hear about something. I want to thank you guys for taking this course. I really hope you enjoyed it. If you really liked it, and it was very successful, I will be making a two a one course we'll go into more detail about things such as viewability, verification services, geolocation, on all sorts of really complicated targeting and data insights that we didn't really have time to get into in this one on one. But thank you again for taking it.

If you want to get in touch with me, feel free to message me on Twitter, that s underscore official or you can reach out via the Udemy platform. Thank you for your time.