1 00:00:01,890 --> 00:00:04,710 Unknown: Welcome to digital advertising and marketing 101. 2 00:00:04,740 --> 00:00:08,130 Thank you for signing up. Now, when I first put this course 3 00:00:08,130 --> 00:00:13,650 together, it was 2015. We're now into q3 of 2018. And a lot has 4 00:00:13,650 --> 00:00:15,960 changed in our industry. There have been mergers and 5 00:00:15,960 --> 00:00:18,900 acquisitions, there have been new technologies, new companies 6 00:00:18,900 --> 00:00:22,620 to come onto the scene, and new best practices.

However, the 7 00:00:22,620 --> 00:00:26,070 core concepts that are taught in this one on one have remained 8 00:00:26,100 --> 00:00:30,390 the same things like ad unit sizes, pricing model, and the 9 00:00:30,420 --> 00:00:33,900 digital ecosystem as a whole. All of those concepts are 10 00:00:33,900 --> 00:00:37,860 absolutely still true to this day. Now, as a teacher on this 11 00:00:37,860 --> 00:00:41,790 platform, I tried to update my students with things like new 12 00:00:41,790 --> 00:00:45,000 announcements, news articles that are relevant, and of course 13 00:00:45,000 --> 00:00:48,390 new content. I have created a two a one and a three a one to 14 00:00:48,390 --> 00:00:51,390 continue on this lecture series. And I highly recommend that you 15 00:00:51,390 --> 00:00:54,780 check those out. If you're interested in this subject.

For 16 00:00:54,780 --> 00:00:57,150 those of you who are new to the space, be it right out of 17 00:00:57,150 --> 00:01:00,000 college or maybe you're looking for a career change, then this 18 00:01:00,000 --> 00:01:04,170 is a great introduction into the digital advertising world. I 19 00:01:04,170 --> 00:01:07,140 also welcome your feedback and questions, you can message me 20 00:01:07,140 --> 00:01:10,350 through this platform directly. I'll also ping you throughout 21 00:01:10,350 --> 00:01:13,140 the course and ask you to provide feedback directly to me. 22 00:01:13,290 --> 00:01:15,300 And I really hope you take advantage of that as your 23 00:01:15,300 --> 00:01:19,290 feedback helps me make this valuable course material even 24 00:01:19,290 --> 00:01:23,040 better. So with that out of the way, thank you for signing up. 25 00:01:23,160 --> 00:01:24,990 Let's get started and enjoy the course.