About
About Us
Help
Privacy Policy
Terms of Service
LearnDesk
Learn
Academics
Business
Creative
Health and Fitness
Lifestyle
Personal Development
Software
Topics
Admissions
Engineering
Hardware
Hospitality
Humanities
Chinese
Languages
Maths
Pharma
View All Topics
Topics
Accounting
Advertising
Analysis
Analytics
Business Communication
eCommerce
Entrepreneurship
Finance
Finance - India
Freelancing
View All Topics
Topics
Arts & Crafts
Audio Editing
Audio Production
Dance
Design
Film Production
Music
Photography
Video Production
Writing
View All Topics
Topics
Dieting
Fitness
Food Safety
Games
Medical
Medical Professionals
Meditation
Mental Health
Pregnancy
Safety & First Aid
View All Topics
Topics
Beauty & Makeup
Food
Fashion
Gaming
Home Improvement
Parenting
Pet Care & Training
Relationships
Sustainable Living
View All Topics
Topics
Career Development
Learning
Religion and Spirituality
Self-Improvement
View All Topics
Topics
Accounting
Amazon Web Services
App Development
Continuous Integration
Backup Software
Business Automation
Computational Fluid Dynamics
Business Intelligence
Computer Aided Design (CAD)
View All Topics
Teach
Teach Online
Schedule
Items
Billing
Users
Marketing
Analytics
Settings
Change School
Account
Log In
Sign Up
Digital Advertising And Marketing 101
Introduction Digital Advertising and Marketing
2018 Updated Introduction
Preview
Introduction
Welcome to the Course
Preview
Introduction to Digital Ads
Introduction Part 1 - The IAB, Banner ads, Video ads and Rich Media
Preview
Introduction Part 2 - Custom, Skins, Social Media, Audio ads, and Search
Preview
The Digital Advertising Ecosystem
Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs and ATDs
How DSPs, SSPs, Exchanges, Networks, and publishers all work together
Buying the Ads
Buying Digital Ads - How to Buy Digital ads, Price Ranges, Process and More
Ad Targeting
Ad Targeting - Contextual, Behavioral, Demographic, Geographic and More
Ad Serving
What is an ad Server? DoubleClick, DFP, DFA, Third Party ad Servers, etc.
Illustration of How ad Servers Work
Reporting
Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, and More
Course Review
Final Course review and Thank You
Introduction to Digital Ads
Digital Advertising And Marketing 101
By:
Ben Silverstein
Share
Share the link to this page
Copied
Facebook
Twitter
WhatsApp
LinkedIn
Email
Add to Calendar
Add the class to your calendar
Add to Google Calendar
Add to Apple Calendar
Add to Yahoo Calendar
Add to Outlook Calendar
Print
Completed
What is digital advertising? (Banner ads, video ads, social media, audio, rich media, takeovers, the IAB, etc.)
We'll cover the following topics in this section:
Introduction Part 1 - The IAB, Banner ads, Video ads and Rich Media
Introduction Part 2 - Custom, Skins, Social Media, Audio ads, and Search
Previous
Next
Sign Up
Signup to access thousands of classes
Continue with Facebook
Continue with Google
OR
Continue with Email
Already a member?
Log In
By registering for a LearnDesk account, you agree to our
Terms of Service
and
Privacy Policy
.
Share
Share with friends, get 20% off
Invite your friends to LearnDesk learning marketplace. For each purchase they make, you get 20% off (upto $10) on your next purchase.
Share with Google Contacts