Okay, in this video, I basically wanted to talk about one of the features. That's actually pretty cool about clickfunnels. And something I don't typically see in some of the other landing page builders that are out there. Now, as you're building out these funnels, you have the capability of actually tracking how many visitors land on that specific page, how many contacts were generated on that page. This is of course, if you're integrating directly through their autoresponder settings like using an API, or simply just using one of those HTML forms, like I showed at the end of the last video. And you can also see the conversion rate of how many people sign up.

Now beyond that, you can basically create what's called split tests and a lot of people refer this to as a B split testing. So you're kind of taking one version A versus the other version B, and running tests to see which one converts better. So generally, what you'd be doing is obviously in a lot of these funnels, you're looking to collect an email address. You're trying to get someone to opt in and learn about what it is that you're doing. So what we can do is actually create a variation. So I've got this page here, obviously, this is the one we're just doing, I haven't done anything with it.

But let's say I built this whole thing out, I had the page ready to go. And you know, the call to action was get the free download now. Maybe we decided to run some tests where we simply change the text that's here, we change this headline text, maybe we make this button like a different color. And then we sent the same amount of traffic to it, and decided to leave the video the same, but all we did is change like what the headline here is and trying to get them on the email list. We could then create a variation of that we could say create duplicate page from test vol setup. And pretty much we can run tests against both of these pages.

And you have the capability of going and seeing which one is doing better and ultimately declare that one is a winner. So what this will do is automatically as people are going through the funnel, it's going to show them I believe variations of both of these. I think that I'm fairly confident that's how this works. I haven't actually tested it a whole lot myself with Click Funnels. But basically what's going to happen is that you'll get two different variations of this being shown to the visitors. And as the data is being collected, you can actually see what's going on and then ultimately declare one of them as the winner of that split test.

And that means that they're the better converting page, they're getting more email, signups and doing better overall based on the number of visitors. So that's just something else I wanted to show you. I know comparing this to say an editor like the Thrive Themes content builder, you're really going to have to do for some of the like conversion tracking like visitor to conversion ratios, you'd have to manually implement Google Analytics tags. And, of course, that's definitely possible. It just takes a little bit more work and a little bit more time to set up. Whereas this is all built right into the platform.

And with the A B testing, there really isn't going to be a whole lot there. You'd probably have to manually copy a page and then test that traffic off. Matt, you know, a little bit more manual where this, this platform is going to basically help do it for you and you have the capabilities of going in and just making quick edits and side by side comparing how things are actually working for you. So if you have any questions on this, feel free to send me a message or let me know. I just wanted to give you an idea of how the A B testing works and you know that this is a feature available to you in clickfunnels