First of all, let's dispel One popular belief about copywriting. You don't have to be an exceptionally creative writer to become a good copywriter, as it has so much to do with learning the right techniques. But of course it helps if you enjoy writing at least a little bit and are curious to learn about the techniques that copywriters use. But even though we are talking about techniques, copywriting is not meant as a paint by numbers mechanism that you can rinse and repeat without giving it any thought or effort, whereas copywriting is so much about the right techniques it they certainly help you get started with your writing and organize your thoughts and find your key message to create powerful sales copy. So as our class project, we're going to look at the four key elements. We need to Start creating powerful sales copy and we're going to start with the copywriting brief, which is the backbone and outline of your sales copy.