Worksheet 2: Features and Benefits

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Transcript

Okay, now I have my features and benefits worksheet here with me. And remember those key questions we talked about that your copy must answer. So now you need to step into your reader shoes and tell them what's in it for them. Okay, as my first feature here I have economical, which means that you can stop paying rent and become a home owner early in life. The second feature is expandable modular homes, which means that you can start small and add more space when you can. The third feature is eco friendliness and that means you get a healthier life and a green home and you get to choose a sustainable lifestyle with a smaller ecological footprint.

The ready made components the fourth feature are quick To set up, and that turns into a clear benefit, instead of waiting for months, your home can be built in a couple of days with less waste and lower labor costs. So now we can start fleshing out the text to make it more readable, and link the key features to the top benefits with connecting phrases like I have done in my example. So the first feature was economical and this is how it turned out. Butterfly eco homes are an affordable choice for first time homebuyers. Because our Smart Energy Saving designs bring down your living costs considerably. And the next feature was expandable modular homes.

And this is how that turned out. With expandable modular building units, you can add more space as your needs change and grow over time. And then we had eco friendliness as one of the key features. Choose an eco friendly home and you will live a healthier life with a smaller ecological footprint. And then we talked about the ready made components and how quick they are to set up. The ready made components will help you build your home in just a few days.

So as you can see, we use the connecting phrases to bring together the features and the benefits so that it immediately becomes more relevant and interesting for the readers when they see what's in it for them and how this product will make their lives better. Now it's your turn premier out or download the features and benefits worksheet and list the top features and key benefits of what you're promoting. And try to tackle each of the questions we talked about and explain with every feature, why they matter. And then link these two with the phrases in the middle. If you like.

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