Introduction to the Four Key Elements of Powerful Sales Copy

3 minutes
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On miracle polio, I'm a professional copywriter and co founder of NorthPoint writing agency, writing in many different forms has been my bread and butter for more than 20 years already. I've worked as an in house copywriter for global companies like polar and Nokia. And I've also created copy for major brands like Reebok, and many other companies too. In this class, I want to share with you some of the simplest but super efficient copywriting techniques I've learned along the way. And when you learn to use them too, you can get the reader to do what you want them to do, and take action, which is the ultimate purpose of copywriting. To break down this method, we're going to do a lot of writing Together, we're going to look at four key elements of powerful sales copy and how to write them.

A copywriting brief, where you ask all the relevant questions about your copy the features and benefits part, which gives you the basis for your headlines and your body text. Then we're going to look at how to write attention grabbing headlines, and finally, how to write an irresistible call to action to seal the deal. And as your cost per object, you get to practice these techniques and write your own piece of sales copy. It can be an email or brochure, forum, sales page for your website, or anything where compelling copy is needed. And I'm going to show you how to do it step by step. So there are a lot of exercises and examples included in each lesson.

And finally, we're going to put these bring all these elements together for the finished piece of your sales copy. This course is ideal for beginners and for anyone who wants a straightforward and easy method of writing powerful sales copy. It's great for small business owners and entrepreneurs hold hands on training of how to write sales copy for marketing materials. So, if you're new to copywriting, this is a great place to start. And if you've been doing copywriting for some time already, this class is a great way for you to sharpen up your writing process and make it a whole lot easier. Once you put these lessons into action, you learn what to write and how.

How to find the key message, how to structure your arguments how to speed up the writing process and How to develop and sharpen up your copywriting skills. And what I really hope you get out of this class is that when you practice and put these lessons into action, you see how this method will eventually develop into a mindset that becomes an inherent part of your creative process. I hope you enjoy this class. I can't wait to see you there as your class projects. And please remember to review this class and let me know what you think about it. So let's get started.

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