Okay, now so let's take take a worksheet number four, called an action. Now the very first thing you need to do is go back to your brief, what was the goal of your copy? What is the action you want your reader to take? So, in this worksheet, we have some examples that you can use for inspiration to help you get started with writing your CTA. Fill in all the columns and write as many call to actions as you like. So here on the left, we have command action, then in the middle, the supporting copy, and then on the right, the actual button text.

So I've written down a few examples here. Create an online store quickly and easily is the command action are the headline of the section. And then the supporting copy says start your free trial. Free 30 day trial today, you can cancel anytime. And the button text reads Get started now. The next example is Do you want more traffic?

Get more traffic with recommendations for your blog. Yes, I want more traffic is the button text. The headlines of the CTA section they use the same formulas that we looked at earlier. There is either there can be a big promise which ties in with with a big promise you mentioned earlier, or there is a question that is relevant for your overall copy or the key message. Remember that your copy and your CTA must support the key question that your reader might have, which is what's in it for me