The headline is the most important element of your sales copy. It is the crucial first impression that either draws the readers in or drives them away. So you may wonder why we talked about the features and benefits section first and not the headline will actually really copywriters start with the headline first and start toying around with different ideas. And well, for me, personally, I like looking at the features and benefits first, because that's really a great way to get to know the product or service I'm writing about. And at the same time, I get some really great ideas for the headline too. And it's not carved in stone in any way.

So just try out both ways in whichever order you like, and see what works for you best. So the purpose of headline is Clear, it needs to grab the reader's attention and make sure they read the next sentence. A strong headline piques the reader's attention immediately. When you give them something they can relate to, like a, like a big problem or a bold promise, and they can't help but keep on reading. There are dozens of great headline formulas out there. But just to keep it simple and not to overwhelm you with too many choices.

I've picked six different headline types, which I think work really well and which we can try out together.