Hello, and welcome to this last video of the SEO basics course. Today we're going to be talking about SSL. What is SSL? SSL stands for Secure Sockets Layer. It's a technology that encrypts the connection between a server and the user. Basically, this adds an additional security layer to the website.

Bottom line, hackers will not be able to gather private information that has been shared from user to the website. For example, if a person purchases a painting from you online, they have to provide a payment method to make a purchase the secure socket layer and Cripps that information make it impossible for someone to retain the personal information provided by the buyer. Not only will a buyer feel more secure, knowing that their information is safe when making a purchase from your site, but Google is also rewarding sites with SSL. They're ranking these sites higher in the search Now why is Google doing this? Google is rewarding SSL sites because it is protecting their audience. People will feel comfortable that Google is only referring safe sites to them.

In turn, more people will use Google search. Now how can you tell if a site is secure, you can easily tell if a site is secure by looking at the browser bar, and a padlock will be displayed on the left of the browser bar. If a site is secure with SSL. The symbol will not only make your site look more trustworthy, but it will also help you to rank higher in the search results. Most services if not all, like Hostgator and Bluehost give you the option to purchase an SSL certificate. You can also have an option to get a free SSL certificate with Let's Encrypt.

Because my website is my business. I prefer to purchase the certificate through my hosting server. I'm not saying that this is the best way to go about it. But that is what makes Makes me feel comfortable. I really hope that you enjoyed all of these videos. There's a lot of information for you, you now understand what SEO is, you understand about proper themes and making sure that you have a safe, secure theme.

You understand about visibility settings and how to change them. You've learned about permalinks and how to change them and what the best one is for you. You've learned about SEO plugins, and make sure that you do get them installed for you that's going to help your site start to rank higher in search. You've learned how to manage your category and tags and how to plan for them. And you also learned about SSL, which is important for the safety of your site in your customers. Now there is a lot of things that you're going to have to go through here.

Just go step by step through them. Don't miss any it's important for the basic SEO. And then what you're going to be concentrating on next is how to write great content. that's optimized for search. And that's going to be the next course that I'm actually going to be creating for you to help you do that. And then this way your site is optimized for SEO and also the content that you're creating is optimized for SEO.

And this is going to help your site to rank higher in the search engines. I hope you have a great day and I really look forward to seeing you in the next course.