So instead of cold emails where you're going out to people unsolicited and you're sending them all these messages, the better approach is to get people to come to you. And how do you do that? Well, you have something on your website that says, hey, put your email address in here. And we'll send you emails, every so often, whatever it happens to be. you're inviting people to sign up to a list of people who you email. This will be your subscribers list, your email list, and every subscriber on there has agreed to take part to receive messages from you, which is really, really good.

So instead of spamming people instead of sending unsolicited things, everyone wants to be there, which is much, much happier. How do you get people onto your list though? Well, it's not just enough usually to say please put your email address in here. And then allow me to send messages to you A bit of of internet history. In the early days of the internet, this would work because people used to print media and newsletters, you either had to pay for them, wait for them in the mail, or they were free, but they had a bunch of ads in them. With this, you could just type your email in and you get like a free weekly newsletter and it was amazing.

It was like, wow, this technology's incredible. But there are so many emails out there so many newsletters out there. We can't keep up with them all. being free, and being awesome, isn't enough, we need something else to really focus in. And so what we need to offer to people is a bribe. And you've probably seen this if you've signed up for any email newsletters or whatever.

It's where you sign up and they'll send you something and that something is going to be pretty useful for you. This is what you want to be offering to people. You want something small but incredibly valid. The sort of thing where people go, hey, yeah, I do want that. So a classic, classic thing is something like an E book, or a set of interviews, or a little bit of free online training, or like a user guide, like a cheat sheet on how to better fill out your taxes or something, something that's really useful for people something that's really valuable. Now, it's important that this scales well.

So an ebook is great, because someone puts in their email address and then you either email them the attachment, or you email them a link where they can download the E book, offering 30 minutes of coaching isn't so good. Because what happens if 10,000 subscribers show up tomorrow, you can't possibly scale your time, but you can very easily scale your digital products. The really important thing is that it does have to be valuable. If it's the sort of thing that people go, yeah, then it's not going to change excite them enough to sign up to your list. So figuring figuring out what your what your demographic, what your target market wants is important for any business. Hopefully you've already done that.

And then you can figure out something like it can be quite simple like a 20 page ebook, or it could be 100 page, ebook, whatever it takes your fancy, but something where people see the description, or they see what it is you're offering, and they go, yes, finally, I have to get my hands on this. And all I have to do is put in my email address. Great. Let's do it. Let's go. That's what you want to be creating in your audience.