So let's say you have your email list list of subscribers now, will you actually send them? And how often do you send them things? Well, there are three successful email marketers, who I'm going to talk about briefly for a minute. Each one does things in a very different way, in a ways that's right for their business. So this should encourage you that you're free to experiment, you're free to try things that work for you or for your market work for your business. Because there are definitely some wrong ways to do things.

But there are many, many right ways to do it, too. So the first approach is the Michael sent off approach. Now, Michael has a vast trove of digital resources for marketers. He has interviews, he has audio training programs, he's just got a ton of content. And what he does with email marketing, is he'll send an email saying to people that he He has a new offer on whatever it is. He's offering that that week or that fortnight.

And here are the details of the offer. Here's what it will cost you, here's what you'll get out of it. Here's the link to buy. It's very salesy, and it's only kind of sending messages when he has something to sell you. Now, this works for a few reasons. One is that Michael has a lot of products, which means every week or every other week, he's sending you something new.

It's not like he's only emailing you once every two months when he needs money in his pocket, and he's constantly selling you things. The second point is that his offers are incredibly valuable. A lot of these offers apart from like the fact that the content he's selling he can't get anywhere else. And some of the the offers that he has, it's 890 6% discount on the regular price. And of course that discount expires goes back to its normal price, which is all Ready pretty, pretty generous given what you get 96% off, the rate is reduced and greatness, it's impossible to resist the kind of have to act on it. It's It's too good to ignore.

And the third point with these emails is that they're entertaining. But here's a way of talking in a way of expressing himself. It's quite, it's quite amusing, it's quite friendly, it's quite natural. That's a big thing too. You don't get the sense that he's selling you something. But like he is happens to have something that will be a value to you, like you just a pair of friends talking about it.

If you don't have all these elements in play, this can be a difficult strategy to pull off. You need regular communication. You need an engaging and friendly and realistic style of speaking and writing. And you need offers they're just incredibly valuable. If you have all of that approach could work, if not, could be a bit trickier. Second, personal Look at is Bob Bly.

Now Bob is a bit of a legend in marketing circles and with good reason he's written some amazing things. So it's worth paying attention to how he does email. He sends about two emails a week, one of which is a really short sales letter saying here, the benefits, here's the product, click here to buy. And then the other email is just his thoughts on some marketing concepts. Something about the lifestyle of marketers or a way to improve your sales letters or something is quite useful content. And then every month he'll send a newsletter, which will have some articles he's written, it'll have some short sales letters for some of these products.

They'll just have a whole bunch of stuff put together. Now Bobby's smart enough to know that a monthly newsletter and no other communications is not a good idea. someone signs up and then has to wait three weeks before they hear from you. There's every chance that they'll forget where they signed up. They'll flag you for spam. It just gets old sorts of awkwardness.

Regular communication is great for building the relationship, you really want to invest in this. The other approach is the Ben settle approach. Now Ben settle, sends emails to his list every day. In fact, he sends multiple emails most of these days to his list. And every single one of those emails has a a as a sale in it somewhere. You'll have a link to a product that he's selling.

You might have a link to an affiliate or it might be a special short, short lived off of whatever it happens to be. The reason Ben can get away with this, whereas most writers would be flagged for spamming and no one would sign up for it is we have a few things going on. Firstly, these emails, yes, they're selling but it comes back to what I've been saying all along. You need to be informative and you need to be valuable and entertaining. If you are informing people and entertaining them, then people will forgive a lot of to an including sending several, several sales messages a day. People hate ads, except they love ads that are entertaining.

And if you're informative as well, then so much the battle. And Ben is a master of this. If you subscribe to his emails, you'll see plenty of examples of how to write in such a way that it informs people. It's still incredibly amusing or hilarious or whatever happens to be at that particular day. And so when he makes the offer, it doesn't come across as salesy either it's it comes across as like a friendly discussion. Secondly, then has a really big personality and he leans into that he he has, he has a very unique way of saying things of looking at the world.

And you kind of just want to hear what he has To say about stuff, because it's always it's always amazing. And again, it's always informative. Thirdly, his offers like the products that he's selling a very good, they are very good. Some of them are insanely cheap, some of them are much more expensive, but what he offers is very hard to get from any other marketer on the planet. So just for the uniqueness and the value of his offers, makes people eager to sign up to his list. Now, each of these strategies is different.

Each has strengths and weaknesses for different styles, different markets, different, different personality styles. You might be scared off by the pencil approach, thinking that that's a lot of writing that you have to do and it is you do have to be disciplined. You might also be scared off about selling to your list that much, might be scared of scaring them away. Whichever strategy you end up Picking, I encourage people to try Ben's approach. I use it for myself, and I really like it. It works well at creating a relationship with your audience.

It is fantastic for your writing skills. If you want to practice your writing, you want to practice your marketing. This is how you do it every day sending messages. And it's incredibly effective to is really, really powerful at building a business, building a brand, making sales and have people thank you for. So whichever one of these strategies tempts you experiment with all of them. But just keep that one in the back of your mind.

And if it seems a bit too intimidating, then lean into that intimidation, because maybe that's why no one else is doing it, even though it works quite so well.