So I said I'd quickly go through some cold email marketing strategies, and I'll do so after this, then the rest of this course is going to focus on, on email lists on on attracting and emailing to subscribers. But just so that it's it's there and in case you want to actually use this as a strategy, then here it is, with all the things that you should probably consider before going out and contacting people unsolicited. So firstly, you want to send messages to the right people. So you only want to send messages to people who you can work with and who want to work with you. People who want to buy your products or hire for your services, whatever it is. If your offer is not right for them, then it's it's not going to, it's not going to go anywhere.

You're just kind of wasting your time you're wasting their time. And that's really frustrating. So one of the things you need to be looking for is a can your offer actually help the person and be do they already pay money for similar sorts of things? Because there are some people out there who just weren't high you or anyone else, and they're not worth pursuing. There's the people who already hire freelancers or buy the sorts of products you're selling. They are usually a good market.

So Secondly, you have to assume that your reader you're sending to isn't interested in what you're saying. You have to assume this because it's probably true. The sorts of people who contact unsolicited are also getting unsolicited emails from dozens of people. You just assume that they receive 10 emails like this a day maybe it's even 100 you will need to write your email in such a way that it stands out that it actually highlights what it is you can do for them and distinguishes your production services, whatever, from everything else that they're receiving. Thirdly, assume your audience is easily bored. So similar to that last one, you really have to make it entertaining and engaging for them, as well as being professional and clear, and concise and all the rest of it.

Fourthly, you have to talk about what's in it for them. You don't want to talk about your product or your services, what you can do, you want to describe their pain, and explain clearly that you can take that pain away from them, whatever that pain happens to be. fifthly be entertaining, you really need to stand out. And you want the sort of young people to read your cold emails. And even if they don't want to work with you, for whatever reason, maybe they have a better system in place already. They want to at least go hey, this was kind of amusing.

I don't feel annoyed by this. And maybe I'll share it around with with my friends with my colleagues, whatever. We'll have a good laugh about it. sixthly you want to personalize your message to whoever is receiving it, you don't just send out the same generic messaging to everyone. Because we've all received way too many of those. If the person you're sending to is an important executive in a company, order, the owner of a small business, really get to know that business their role and explain how it applies to them, not just to a whole group of people, but specifically how you can help them.

Secondly, be professional shouldn't have to say this one. Somehow I do the professional, eighth Lee Be patient. Most of your cold emails will not get any responses, some will get some snarky responses. You just have to accept that as part of the process and move on. Because it is a numbers game. If 2% of people are going to respond positively to you, which is a plausible number.

Then, if you send 100 messages, expect 98 of them to go nowhere. nicely. don't spam people. So if you send a message to someone, and they don't reply, maybe you could get away with sending a quick follow up. But that would be his. I personally don't like to even do that when I'm cold emailing.

It can work because sometimes people are forgetful. But you don't want to be sending people like Hey, have you got my message? Hey, you got my message. If someone wants to ignore you, that is there, right? And you want to make that as easy as possible for them. Otherwise, yeah, you'll get hit with with spam complaints and all sorts of interesting things.

So that is quite a lot to keep in mind. And that is probably why most people don't bother with cold emails. If you get any of these wrong. It can just completely mess up your your hit right and even if you get all of them Write, there's still no guarantee that things are going to work out for you. But if you were going down this path, if you do want to use cold emails, then keep those nine principles in mind. Trust me, your readers will thank you for it.

And that is probably two thirds of the journey towards making a sale.