I test audiences all over the world after they've seen PowerPoint presentations. The number one thing people remember. It's not it's certainly not that slide with bullet points and numbers and facts even when someone has good slides. The number one thing audiences remember the stories the speaker tell. All of us tell stories all the time, family friends in the lunchroom colleague asked us a question in the hallway. We may answer with a story.

But there's something about this idea. Now I'm giving a formal PowerPoint presentation. Most people take all their great stories that involve helping clients, customers, colleagues, they take them they ball them up, they throw them in the trashcan. Don't make that mistake. If there's a message that's really important, that you want the audience to understand, remember, package it with a story. It's still the single easiest way To get your audience to remember your messages, PowerPoint can be a part of this, but it's only a part