Now that you've defined what your actual goal is, you've got to brainstorm on messages that are going to motivate people to do what it is you want them to do. You could come up with 50 ideas 100 300 you could have fact sheets, 20 pages long, that's fine. But then you need to put them in priority. And here's the hard part. Emotionally, this has stuff to do. You got to throw away everything that isn't in your top five.
Or at least put it in a PowerPoint that you're going to email or hand out to people later, but not what you're going to talk about in your presentation. Now here's some Zoho TJ That's ridiculous. I'm a technologist. Of course, I have to walk people through although the No you don't. That's simply not the role of a presentation. Now, if you've got an engineering team, they want to come figure out how to take it all apart and they've got two days.
Yeah, you're gonna have to really go into it. detail, but a technology presentation that is less than an hour, you simply do not have the luxury of going into every single detail. You've got to put a spotlight on the top five reasons that would motivate someone to do what you want. And you got to spend time doing it. So for example, when Steve Jobs introduced the MacBook Air, he didn't just go into all the steps of how it was created. All the specs of how tiny every screw is, how much each little part weighed.
He didn't show slide after slide after slide of this layer in this layer in this layer. Now what did he do? He had an envelope brought out on stage and said how thin is this computer. thin enough to fit in this envelope he carries the envelope across the stage. He slowly undoes the envelope He slowly pulls it out of the envelope. He was in no hurry whatsoever.
He then holds it up and shows how white it almost bounces on one finger. He shows how thin it is how light it is. Because he figured that was what would motivate people to buy that laptop, the idea that it's simply thinner and lighter than any other laptop. That was his message. So he was more than happy to spend a lot of time making that message come alive. The theatrics of the envelope, the prop of the envelope, it all worked beautifully.
So that's my challenge to you now. Figure out what the top five messages are going to be in your technology presentation. And really make sure their messages that are in Important to your own. It's not important do your engineering team may think it's really important to them that everything's made out of titanium. Consumers might not care. So you've got to really narrow the focus down what are the top five message points that you really want to convey in this technology presentation.
Do it now.