Be direct, get to the point, be concise. tell it like it is. Don't sugarcoat it, just get to the point quickly. You've heard all these things your whole life, right? Well, guess what? It's not really true.

Now, I'm not suggesting you why beat around the bush. But in every single opportunity when you're trying to communicate with someone, you have to look at a number of factors. What's their interest in what you're talking about? How much do they trust you like you even know you? It's not true that the most direct communication is always going to be the most successful. Now.

This is not a course on dating and romantic relationships. But think back when you were in high school or middle school, there was typically always one person, typically a guy, and he would just call or text the 10 most attractive people in the school and ask them out. The day you want to go out with me what typically happened to that person? They all said no, it was just too direct. He was clear on what he wanted. But it just is too off putting.

So it's not enough. That's why you typically don't see 30 minute infomercials as 10 second commercials in infomercial is a form of communication. It's one we like to make fun of and people like to think it doesn't have an impact on them. But infomercials the 30 minute long commercials, spent a lot of time making the case telling a story telling benefits bringing you in being interesting, talking about your concerns before they ever asked you to pull out your credit card number and purchase something. So I want you to go into this whole learning experience on communication skills without open mind and realize it's not about being fast, concise, the most direct, it's about putting forth your ideas in the warmest environment possible. So they can be received in the best possible way so that the person or persons you're speaking to really understand you and feel good about you and your messages.

So they're more likely to understand you remember your messages, perhaps do what you want, go where you want to go, or join you in some greater enterprise. So I do want to just get you to kind of scratch off this idea that more direct is always better. Sometimes it is. But sometimes it isn't.