So I've included right here in the resource section attached below. A summary of the 10. soundbite elements of everything we've talked about in this course, if you're ever going to face the news media where someone's questioning you, this is the most important thing to really learn. If you are great at packaging the messages you care about with great sound bites, you're going to be fine. You're going to ace interview after interview. And maybe you wear a shirt that's the wrong color or your hands fidget or something. It's not going to matter if you have great sound bites on message.

On the other hand, you can look great, have great eye, contact your voice be solid, everything else great messages, answer questions strategically. If you don't package your messages with sound bites, your interviews are never going to be more than a 5050 proposition. You're never going to really be happy With the results because you're not going to get the results you want, it's going to be random. So take a look printed out, or at least have it up on your screen as you're trying to create your own sound bites in a moment. By the way, this is all covered in the media training A to Z book attached. It's all covered in the media training success book that you have at the end of this course as well as a free PDF.