It's important when planning your elevator pitch to really keep a focus on what your goal is. Your goal is not to make the sale Your goal is not to walk out of an elevator with a $50 million check. Your goal is an agreement from that person for a meeting that it that's it, whether it is for a job interview, whether it's for a formal meeting to request, venture capital funding, but the goal is just to make the person see okay, what this person saying has value. This person seems credible. This person passed the smell test of someone I would want to spend a 10 or 15 or 20 minutes meeting with. That's it.

Once you convince yourself that you're trying to make the whole sale in that elevator, or talk really quickly to cover all the facts, you will have destroyed your elevator pitch. So that is the first goal I need you to even write. It sounds childish. engineer write it down goal, to get a meeting to discuss my new venture or to get a job in it, whatever your goal is, whatever the type of meeting is, I need you to write that down and to be focused on it because otherwise it's too easy to sort of have this elevator pitch, morph into a general presentation or a general pitch and that's simply not what an elevator pitch is. So write down your goals now.