Let's sum up what we've learned in this section. You do not have to let a big corporation or a big government Institute have the final word, you can be communicating with them as easily as they can be communicating with you. And in this modern era, it's exciting because the playing field is level, at least a little more level than it was because you can communicate not just with the corporation or the government entity, but you can communicate with all of their customers, or their constituents. And that's what really makes it powerful. What people have traditionally done is they've written a long, angry letter that's 12 pages long and maybe handwritten. That gets tossed in the trash.

Or one quick, nasty review on Yelp and people just figure there's always some negatives it'll balance out or if you are a really big corporation, or a government entity, people So you all the time you have lawyers for that it's easy to discount that and just put it in a box. But the fear of public humiliation does get people's attention. Again, don't use it irresponsibly. Don't just say it because you want something for free, you're gonna ruin it for everyone because it won't have any impact. If more and more people do this, this works when the facts are on your side. And when a fair minded person hears your story and the company's story they would side with you.

The other beauty of this is it's so easy to do and so quick, you don't have to have a studio like I do it professional lighting, just pull out your cell phone, make a video, speak from the heart, state your case, briefly. Try to do it even shorter than I did in the five minutes. And then post it your page YouTube, send it to everyone in the company or the organization or The restaurant whoever it is you're trying to get attention to, believe me, your message will be communicated. Good luck but again, please use responsibly