When you're telling a story in a presentation or speech, you have to introduce characters and describe what the problem is. What's the conflict? Now, unless you sit in your office all day long and the phone doesn't ring once, and you just get one email at the end of the day with your boss, say, I hope you had a good day. See you tomorrow. All of us experience conflicts from time to time, we all have problems. So when you're telling a story, all you're doing is recounting the problem.

Now, don't say it's with a customer. That's an abstraction. Don't say it's with the Smith company. Say it's with Jim Smithers, the Vice President of Sales at the Smith company explain exactly who the problem is. And explain what the problem is. He's, he's saying, TJ we got a big problem.

This delivery isn't here. We've already prepaid we demand a refund. That's describing the problem in detail with the characters. So Don't be abstract. Don't say they don't say customers. paint a picture with someone specific a real person.

Now you can change the name if you need to. or change the last name. I'm not asking you to violate anyone's confidentiality, it's a client. But you need to paint a picture with a real person and describe what the real problem or conflict is in your story.