For those that don't want to seem like an apple spokesperson here, I don't work for Apple. But when it comes to how to give technology presentations, I believe we can all learn from Apple. It's no coincidence that the iPod was not the first piece of machinery that allowed people to store audio files. But it was the simplest one and that's one reason why it took off. There is a reason why the iPhone is so popular and that it has a lot fewer things to push on it. It actually has a lot fewer features than almost all cell phones before it is simpler.

So when it comes to technology, Steve Jobs learned a long time ago at many people are still trying to learn and that is all the additional features all the additional gadgets all the different buttons to push. Don't actually help it just serve to confuse because summers and slows down adoption rates makes it harder for people to deal with. And this is the big distinction between what engineers want think of and what consumers want. And the best technology leaders in the world, the Steve Jobs of the world, are able to bridge that gap. And they can listen to 10,000 features the engineer wants to talk about in the speech in the presentation. But then they listen to what actual customers say.

And customers focus on a few simple things. I don't want to have to carry 1000 CDs around to listen to my music, simple things, and then bridging the two together. So when you're giving your presentation, you can't go into every detail. You can't describe every feature. In fact, in many cases, your technology shouldn't have thousands of features and the whole key to success with many technical logical devices is limiting the number of features, streamlining the same goes with your technology presentations, the more you can streamline, I don't mean make it shorter in terms of minutes. I mean, streamlining it as far as the focus onto a handful of ideas are the most important features in your technology product that results in a benefit for a human being.

1000 Songs in my pocket is a feature of the first iPod but it's also a huge benefit that everyone could understand. So please don't get lost in the details. Don't try to explain every single technological aspect. Even though it's a technology presentation, focus on what's really important.