Most startup founders learn by making mistakes. Most startup CEOs kill their first companies making those mistakes.
I've looked back over 15 years of being a startup CEO, building my own companies, playing co-founder or senior executive roles in others, and being a mentor for startups funded by some of the world's top VCs.
I've distilled it down into 10 simple things startup CEOs should get right.
Each lesson is about 5 minutes long and gives you the distilled experience of 15 years of failure, suffering, and hard-won and bitterly fought success. There's no bullshit here, just facts from the graveyard of my companies and dozen others.
I use stories of entrepreneurs I have known, disguised, so I don't get fired on the spot if I am still advising them. Above all, you get to hear it like it is with clear lessons that you can take away and use immediately to make your startup better. Hopefully, you won't need all of the lessons. If you do, listen to them again and again and then nail it.