The entire approach to this class is the customer journey or the purchase journey. And it can be divided into awareness, consideration and decision. And that is what we're going to go deeper into as we go deeper into the class. For now, what you need to become familiar with is the fact that people have different questions based on how early or late in the process they are. So if they're very early awareness, they don't know about you, or your brand, or your product, or your services or anything, they don't know about solutions. They just know they have symptoms that they need to have solved.

And if they're much later in the in the purchase journey, and they have gone through consideration, and maybe they're even about decide whether they're going to go for it. They're already very educated about the problem. And they want to find the best solution first and foremost, and then the best provider of the solution after that, and that's what we're going to get into as we dive into the actual stages of the customer purchase journey. There's a big difference about how someone feels when they're very early and when they're very late. This is why your topics can always be divided into these different stages and also why sometimes you feel uncomfortable when a salesperson approaches you in real life. So imagine you're a brand new homeowner, you've never purchased anything for a house because you haven't been home owner so far, and you walk into a furniture store and a salesperson comes up.

And you're absolutely clueless, you have no idea what you want. You don't even know how much of furniture you need, or what types of furniture you need. You just know you need furniture, and you need someone to walk you through all the different ranges and types and sizes and everything. And you walk in and a person comes up to you, a salesperson, and they immediately start throwing prices and names of different pieces of furniture is at you. And they're very much forcing you to buy right now. And you're like whoa, but I'm not ready for that.

I'm not here for that. So that is what happens when you assign a wrong goal to a piece of content and when you place a piece of content into the wrong stage of the purchase journey because if someone is here to get to learn something and to get familiar with something and confident about it topic and you're throwing by now buttons at them and you're, you're throwing all of this advanced information that they're not ready for yet they're going to walk away. And they're going to feel terrified because they haven't learned anything and they feel intimidated and not ready for whatever decision they're about to make. Keep that in mind because as we go, you're going to be able to assign goals and assign stages to your piece of content, both the ones that you have created in the past and those are going to create from this point onwards, let's go deeper into it.